IT TAKES A NINJA

Research and brainstorming told us that there was a huge opportunity with American Ninja Warrior, a sports entertainment TV show in which competitors try to best each other in a series of obstacle courses of increasing difficulty, ninja style. The studio that created American Ninja Warrior for NBC was beginning to realize that the show provided a big co-viewing opportunity for parents and kids. In fact, they changed the airtime/date for 2015 based on that information—and as a result, the show was one of the big broadcast wins of the summer. 

With video production company Tongal, Flashpoint drove the creation of an engaging, shareable 60-second video and behind-the-scenes social media package designed to get parents and children excited to explore the LEGO® NINJAGO™ universe, and reignite current fans’ excitement for the property. The ultimate goal was to develop content featuring family-appropriate humor to highlight the main Ninjago characters and associate them with the pop culture phenomenon, American Ninja Warrior to secure media coverage and drive social engagement.